Story-Driven Strategies:
Communicating What Matters Most About Your Startup
with Kenya Rasmussen
Investors don’t just invest in numbers—they invest in stories that make sense.
In this interactive webinar, founders will learn how to connect strategic thinking with compelling storytelling to communicate what truly matters about their startup.
You’ll discover
how to clearly define your core problem and value proposition,
turn customer insights into credible proof, and
craft a pitch that aligns logic, emotion, and vision.
Designed for founders preparing to raise capital or sharpen investor conversations, this session will help you move beyond slides and into stories that resonate, persuade, and convert.
Watch the Replay
April 8, 2026
Sign Up
Tell a Startup Story
Investors Believe
Great pitches don’t just explain what you’re building—they make investors care. In this interactive webinar, founders will learn how to transform customer insights and strategic thinking into a clear, compelling narrative that resonates with investors and other key stakeholders.
Participants will explore how investors evaluate opportunities through both logic and story, and how to intentionally design narratives that reinforce credibility, traction, and vision. We’ll break down how to articulate your core problem with precision, clarify your value proposition, and translate customer research into evidence that strengthens—not distracts from—your pitch. You’ll also learn practical techniques for weaving your market insight, business model, and long-term ambition into a cohesive, investment-ready story.
This session is ideal for founders preparing to raise capital, refining their pitch deck, or looking to elevate the way they communicate their startup in investor meetings. Whether you’re early-stage or actively fundraising, you’ll leave with a stronger narrative framework and the confidence to communicate what matters most—clearly, convincingly, and strategically.
About the Speaker
Kenya Rasmussen
Strategy Manager
Kenya is passionate about helping people and organizations do things better, which often begins by asking better questions and taking the time to design solutions that solve real problems for real people. With 7 years of strategy consulting experience alongside executive leaders and established business builders for global organizations, and multiple years of case coaching, Kenya has developed business acumen that resonates with executives and investors alike. Her passion and experience rooted in user-centric and service design forms the foundation for how she explores problems and opportunities - always with the end user at the centre. This approach extends into pitch development, where she puts investor interests and perspectives at the centre of pitch design to make your pitch real, sticky, and memorable. During this session, Kenya will infuse tips and tricks to elevate your pitch delivery, informed by her background in public speaking through live performance, media training, and executive boardroom presentations. Known for bringing energy and tenacity to her teams and projects, Kenya is equally driven by helping others do their best work and is excited to help you build a well-designed pitch.
Connect with Kenya on LinkedIn.
PREVIOUS
A Founder's Guide to Non-Dilutive Funding
WITH BRETT THALMANN AND ARTHUR LAM