Trademark to Term Sheet
How to Protect Your Brand Before You Fundraise
with moderator, Arielle Land
In partnership with ElevateIP Alberta
Protecting your brand isn’t a box to tick, it’s a strategic move that can shape your fundraising journey. In this founder-first fireside chat, we’ll explore how trademarks and IP can become one of your most valuable assets when you step into investor conversations.
You’ll hear directly from legal experts and founders who’ve navigated these waters, what worked, what they wish they’d done earlier, and how a thoughtful IP strategy can boost credibility, attract capital, and safeguard long-term growth.
This session will help you:
Understand why early brand protection builds investor confidence and future-proofs your business.
Identify which aspects of your brand are protectable (name, logo, design, brand promise, etc.) and how to take the first steps.
Learn how IP strategy strengthens your negotiating power and positions you for growth.
Walk away with a founder-ready framework and resources you can act on immediately.
Register Now
January 14, 2026
12:00PM MST / 2:00PM EST
Sign Up
This session is perfect for:
early-stage founders
brand builders, and
anyone raising capital who wants to build a stronger foundation before the money comes in.
Who this
Session is For
About the Speaker
Arielle Land, Moderator
Director of Operations, Movement51
Connect with Arielle on LinkedIn.
Arielle is the Swiss army knife of enablement, with a strategic marketing background, a knack for understanding people’s motivations, and a proven track record in building programs and systems to scale for greater impact in B2B tech, SaaS, and B2C environments.
As a high-impact, innovative, and energetic community builder, Arielle leads operations including influential experience programs at Movement51 that reflect business needs, enable internal teams, and unlock customer potential.
PREVIOUS
A Founder's Guide to Non-Dilutive Funding
WITH BRETT THALMANN AND ARTHUR LAM