Investible by Design…

Building Businesses That Attract Capital

with David Steinley

Unlock what makes a business truly investable.

Every founder dreams of attracting the right investors—but what really makes a business investable? Join us for an interactive webinar where we’ll show you how startup investors think, what they measure, and why certain business models stand out from the rest.

All participants will walk away with:

A clear understanding of how investors’ incentives work so you can speak their language.
Access to a free investability assessment that will help you assess how investable your business opportunity is.
Early use of David’s Custom GPT trained on his proven fundraising program materials. This AI tool will provide you with an investability score and personalized feedback on the gaps you need to fill before launching your next round.

Whether you’re raising capital soon or simply want to position your business for long-term growth, this session will give you an insider’s perspective on the fundraising industry and actionable tools to make your plans truly investable.

Watch the Replay

October 8, 2025

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You'll learn why investors emphasize big returns (profit, impact, or otherwise), how they calculate their own success metrics such as IRR, and how your market size and ability to scale up quick has a direct impact on whether they can invest in you.

We’ll dig deep into the 6 indicators of investability—speed, scale, problem, timing, founder, and traction—and how you can use these measures to maximize how investable your business opportunity is.

This isn’t just theory; it’s a practical roadmap to making your business more compelling to capital.

Inside the

investor’s lens

About the Speaker

David Steinley

Fractional CFO, Future Standard

Connect with David on LinkedIn.

Hi, I'm David Steinley.

I’ve spent the past 6 years as a fractional CFO helping founders raise money and make it last. In that time I’ve worked with 30+ biotech, cleantech, agtech, and software startups to help raise $16M+.

Currently I’m building Frictionless Fundraising, a training company focused exclusively on helping early-stage founders raise confidently and quickly.

This year I’ve hosted data room preparation workshops and webinars for more than 300 founders across BC, Alberta, and Ontario, and am looking forward to many more to come.

WITH BRETT THALMANN AND ARTHUR LAM

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