Investible by Design…

Building Businesses That Attract Capital

with David Steinley

Unlock what makes a business truly Investable.

Every founder dreams of attracting the right investors—but what really makes a business investable? Join us for an interactive webinar where we’ll demystify how investors think, what they measure, and why certain business models stand out from the rest.

All participants will walk away with:

You’ll get access to a free 1-hour investability assessment in our Circle community.
Early use of our Custom GPT tool trained on proven curriculum materials. [This AI-driven resource provides an investability score and personalized feedback on the gaps you need to fill to become investor-ready.]

Whether you’re raising capital soon or simply want to position your business for long-term growth, this session will give you the insider perspective and actionable tools to make your plans truly investable.

Register Now

October 8, 2025
12:00PM MST / 2:00PM EST

Sign Up

You’ll learn why investors emphasize returns, how they calculate metrics like IRR, and why market size and scalability matter so much.

More importantly, you’ll discover the indicators that investors look for—speed, scale, severity, traction, founder, and timing—and how you can use them to refine your own strategy.

This isn’t just theory; it’s a practical roadmap to making your business more compelling to capital.

Inside the

investor’s lens

About the Speaker

David Steinley

Fractional CFO, Future Standard

Connect with David on LinkedIn.

Hi, I'm David Steinley.

I’ve spent the past 6 years as a fractional CFO helping founders raise money and make it last. In that time I’ve worked with 20+ biotech, cleantech, agtech, and software startups to help raise $16M+.

Currently I’m building Frictionless Fundraising, a training company focused exclusively on helping early-stage founders raise confidently and quickly.

This year I’ve hosted data room preparation workshops and webinars for more than 300 founders across BC, Alberta, and Ontario, and am looking forward to many more to come.

WITH BRETT THALMANN AND ARTHUR LAM

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