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How do you pick a winning startup to invest in?

Investors often talk about the potential of early-stage companies as investment vehicles, but first of all: what defines an early-stage startup? And second: how do you know if an early-stage company has potential?

George Damian, investor and advisor to early-stage startups, will walk us through what an early-stage startup is and dissects its key factors, such as:

  • Market potential

  • Team dynamics

  • Competitive advantage

  • Risk and reward

Whether you are an aspiring investor, an entrepreneur seeking funding, or simply interested in understanding the dynamics of early-stage startups, join George as he shares valuable knowledge and insights to navigate the world of early-stage investing and shares his expertise to unravel the anatomy of an early-stage startup.

Presented By


George Damian
Principal, press PLAY
Sessional Instructor, Haskayne School of Business

George Damian is a design strategist working at the intersection of creative and technical fields to help founders better understand, articulate and launch their ideas. Having worked on some of the world's largest industrial projects as an energy industry executive, George pivoted into the start-up world in 2017, first as a business coach and later as co-founder of a sports supplement brand.

Today he serves as a strategic advisor to a host of deep tech founders and as an MBA instructor in the areas of entrepreneurship and innovation. Through his work with global tech incubator Creative Destruction Lab he has designed programming to help nurture promising start-ups. As an investor he seeks to champion under-represented founders, helping them scale their companies with confidence.

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